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Original Vintage Poster He Must Not Mrs Bovril Word Play Pun Drink Food Campaign

About the Item

Original vintage food advertising poster for Bovril - He must not Mrs Bovril - featuring bold black lettering on a white background in a red frame border. Printed in Britain in the 1930s, this campaign used puns and word play to resemble the public announcement / propaganda posters of the time. Developed by John Lawson Johnston in the 1870s, Bovril is a beef meat extract paste often used to make a hot drink or added as a flavour to stews and soup recipes when cooking or as a spread. Printed by S.H.B. Ltd Reg. D. No. 548. Horizontal. Large size. Good condition, folds, creasing, tears, staining, two sheet poster.

Dimensions:

Height: 24.81 in (63 cm)Width: 66.15 in (168 cm)Depth: 0.04 in (1 mm)

Materials and Techniques:

Paper

Place of Origin:

United Kingdom

Period:

1930-1939

Date of Manufacture:

1930s

Condition:

Good condition, folds, creasing, tears, staining, two sheet poster.