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Herbert Matter Swiss Exhibition Poster on the History of Bathing and Swimming

About the Item

A large, original vintage Swiss exhibition poster by celebrated graphic designer, Herbert Matter, for an exhibition at the Museum of Art & Craft in Zurich, entitled (translated to English): The History of Bathing: From Yesterday to Today. This poster is an original lithograph printed on cream colored paper with bold green typography, with an image of a modest Victorian lady bather wearing a lacy swimsuit, knee deep in water, tentatively clasping her arms, above a bold image of a female bather, drawn in the style of Picasso (looking back at Classical antiquity), kneeling and washing her hair. The dates and times of the exhibition are printed below in German. Matter's printed signature is in the lower right hand corner. This poster is a very rare survival, striking and original, especially as wall decoration in a bathroom, beach house or pool house, among other possibilities. Lined on Japan paper, in 2 panels, as originally produced. Printed in green, charcoal grey and light blue. Various losses to the paper have been restored and in filled and the professional conservation is visible. We are happy to assist with framing, if desired. Otherwise, this original vintage poster may be easily shipped in a tube. Biographical information on the designer, Herbert Matter: Born in Engelberg, Switzerland, Matter studied painting at the École des Beaux-Arts in Geneva and at the Académie Moderne in Paris with Fernand Léger and Amédée Ozenfant. He worked with Adolphe Mouron Cassandre, Le Corbusier and Deberny & Peignot. In 1932, he returned to Zurich, where he designed posters for the Swiss National Tourist Office and Swiss resorts. The travel posters won instant international acclaim for his pioneering use of photomontage combined with typeface. He went to the United States in 1936 and was hired by legendary art director Alexey Brodovitch. Work for Harper's Bazaar, Vogue and other magazines followed. From 1946-1966, Matter was design consultant with Knoll Associates. He worked closely with Charles and Ray Eames. From 1952-1976, he was professor of photography at Yale University and from 1958 to 1968 he served as design consultant to the Solomon R. Guggenheim Museum in New York and the Museum of Fine Arts in Houston. He was elected to the New York Art Director's Club Hall of Fame in 1977; received a Guggenheim Fellowship in photography in 1980 and the AIGA medal in 1983. Close friends of Matter and his wife, Mercedes, were the painters Jackson Pollock, Willem de Kooning, fellow Swiss photographer Robert Frank and Alberto Giacometti. "The absence of pomposity was characteristic of this guy," said another designer, Paul Rand, about Matter. His creative life was devoted to narrowing the gap between so-called fine and applied arts. Matter died on May 8, 1984, in Southampton, New York."

Creator:

Herbert Matter (Designer)

Dimensions:

Height: 50 in (127 cm)Width: 35.38 in (89.87 cm)Depth: 0.13 in (3.31 mm)

Style:

Mid-Century Modern (Of the Period)

Materials and Techniques:

Paper

Place of Origin:

Switzerland

Period:

Mid-20th Century

Date of Manufacture:

1950s

Condition:

Repaired: Restoration to losses, with infill and professional conservation throughout. Wear consistent with age and use. Minor losses. This is a vintage poster and rare survival. Lined with Japan paper. Ready for framing.

Seller Location:

Essex, MA

Reference Number:

1stDibs: LU837714511422

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