French Art Deco Advertising Ad Poster by Henry Farion, 1930s, Cassandre Style

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French Art Deco Advertising Ad Poster by Henry Farion, 1930s, Cassandre Style

About the Item

Poster designed by Henry Farion, featuring a ombre silhouette using the Vitalis device on her shoulder with the slogan, "les rayons qui gue´rissent" (the healing rays), the style is very reminiscent of the work of Cassandre. This poster advertises an electrotherapy product called Vitalis. Electrotherapy kits for home use, such as the one featured in the poster, were believed to relieve ailments of all sorts and were very popular in France The Art Deco style name was derived from the Exposition Internationale des Arts De´coratifs et Industriels Modernes, held in Paris in 1925, where the style was first exhibited. Art Deco design represented modernism turned into fashion. Its products included both individually crafted luxury items and mass-produced wares, but, in either case, the intention was to create a sleek and antitraditional elegance that symbolized wealth and sophistication. The distinguishing features of the style are shapes that are geometric or stylized from representational forms and crafted out of often expensive materials, which frequently include man-made substances in addition to natural ones (jade, silver, obsidian, chrome, and rock crystal). Though Art Deco objects were rarely mass-produced, the characteristic features of the style reflected admiration for the modernity of the machine and for the inherent design qualities of machine-made objects. Decorative ideas came from American Indian, Egyptian, and early classical sources as well as from nature. Characteristic motifs included nude female figures, animals, foliage, and sunrays, all in conventionalized forms. Most of the outstanding Art Deco creators designed individually crafted or limited-edition items. They included the furniture designers Jacques Ruhlmann the architect Eliel Saarinen; metalsmith Jean Puiforcat; glass and jewelry designer Rene´ Lalique; fashion designer Erte´; and the figural sculptor Chiparus. Modernism, particularly the austere form we now associate with the Bauhaus, was developing among the Avant Garde designers as an intellectual expression of the age of the machine and technology. The pioneers of modernism had rejected market-led consumerism, instead aiming for mass-produced goods that concentrated on social utility and usefulness.

Creator:
Henry Farion (Illustrator)
Dimensions:
Height: 23.23 in (59 cm)Width: 15.75 in (40 cm)Depth: 0.04 in (1 mm)
Style:
Art Deco (Of the Period)
Materials and Techniques:
Paper
Place of Origin:
France
Period:
1930-1939
Date of Manufacture:
1930s
Condition:
Wear consistent with age and use. Minor losses. a tear at the Bottom, slight fraying on edges.
Seller Location:
Bremen, DE
Reference Number:
Seller: AMDA - 08601stDibs: LU979912420871