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'The Beatles' Complete Set of Five Promotional Posters by Richard Avedon, 1967

On Hold
$2,731.21per set

About

Complete set of five promotional posters Measures: Portraits 27 x 18¾ in. (68.5 x 47.5 cm.) Banner 14½ x 40 in. (37 x 101.5 cm.) Printed in England by Waterlow & Sons Limited for Stern Magazine, Germany Beatles manager Brian Epstein commissioned Richard Avedon to photograph the band and design a set of posters that would visually capture the new psychedelic direction of 'Sgt. Pepper's Lonely Hearts Club Band' and 'Magical Mystery Tour.' Following the shoot at a penthouse in Thompson House, 200 Gray's Inn Road, London on 11th August 1967, Avedon distorted four of the polarized images with Day-Glo overlays and symbolic attributes. The photographs were first published in the 9th January 1968 edition of the US magazine Look, and the posters distributed simultaneously by Look magazine in the US, the Daily Express in the UK and Stern Magazine in Europe, together with a black and white banner poster of the band which became known as the Mount Rushmore poster. With a pullout / pull-out order form which described the four posters as Flame Bright John, Flower Power Paul, Mystic George and Dove Loving Ringo, fans could send away for the set for 30 shillings. The Stern set were also sold at newsstands, rolled and wrapped in plastic. The posters have become seminal images of the late 1960s, transcending the world of music memorabilia and appealing to collectors of art and design alike. Although originally printed in a large open edition, few survive in unused condition. An example of the Stern set is held in the collection of the V&A Museum, London, and another set sold at Heritage Auctions in 2015 for $4,000.

Details

  • Creator
  • Dimensions
    Height: 27 in. (68.58 cm)Width: 18.75 in. (47.63 cm)Depth: 0.1 in. (2.54 mm)
  • Sold As
    Set of 5
  • Style
    Modern (In the Style Of)
  • Materials and Techniques
  • Place of Origin
  • Period
  • Date of Manufacture
    1967
  • Condition
    Wear consistent with age and use. Negligible handling dings to four portrait posters. Edge wear and nicks to banner poster, no larger than 0.25 in. Image and colours excellent. Unframed. Will be sent rolled in a heavy duty shipping tube.
  • Seller Location
    Devon, GB
  • Reference Number
    Seller: R000371stDibs: LU4110321076462

Shipping & Returns

  • Shipping
    $68.28 Standard Shipping
    to anywhere in the world, arrives in 8-10 days.
    We recommend this shipping type based on item size, type and fragility.
    Customs Duties & Taxes May Apply.
    Ships From: Devon, United Kingdom
  • Return Policy

    A return for this item may be initiated within 14 days of delivery.

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About the Seller
5 / 5
Located in Devon, United Kingdom
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69 sales on 1stDibs
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