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Modern Marilyn Bocca Sofa, Red, Studio 65 for Gufram Italy, 1970

US$6,457
US$18,45065% Off

About

Modern Marilyn Bocca Sofa, Red, Studio 65 for Gufram Italy, 1970 / 1986. limited run of 1000 (in 1986) , this is number 97. It was the spring of 1970 when Studio 65 architect Franco Audrito received an unexpected commission: to design a fitness center in Milan. Having just graduated from architecture school the year before, he accepted and, together with a few friends, dreamed up what they ironically deemed the Temple of Beauty. As the project neared completion, however—the juice bar built, the sauna installed, the swimming pool scooped out—something was missing: the Goddess of Beauty herself. "What could represent the temple's Goddess better than a sofa, ironic and sensual, dressed in red," Audrito writes in his book, Il Mercante di Nuvole. Using Salvador Dali's surrealistic portrait of Mae West's lips as a sofa (1936), Studio 65 designed their "Marilyn" which was soon after renamed "Bocca", an homage to Dali, Mae West, Marilyn Monroe and Marilyn Garosci, the lipstick-loving owner of the fitness center itself. The voluptuous Bocca Sofa has gone down as a design classic, the perfect blend of playfulness and serious design. Both Studio 65 and Gufram are known for being places where the art world and design world collided, and their kaleidoscopic fusion of pop art, conceptual art and modernist design reached their zenith with this piece. Only 1000 1986 generation pieces were produced by Gufram. Each was assigned a number. This one is number 97. Cover is technically removable according to Gufram, so you could simply replace it and keep the original under lock and key. I have not tried to remove the cover on this one. In 2004, Heller hired Studio 65 to design an outdoor version of the Bocca in polyurethane. This outdoor version is red and also referred to as the Bocca. It is currently in production but is made from a single piece of roto-molded Lipstick Red polymer. It has different dimensions as well. Today, the Bocca Sofa is considered an emblem of contemporary art and an icon of modern furniture design. It is included in the permanent collection of New York’s MoMA, Paris’ Louvre, Milan’s Permanent Design Collection and Denver’s Museum of Modern Art.

Details

  • Creator
    Studio 65 (Designer),GUFRAM Furniture (Designer, Manufacturer)
  • Design
  • Dimensions
    Height: 33 in. (83.82 cm)Width: 84 in. (213.36 cm)Depth: 29 in. (73.66 cm)Seat Height: 17.5 in. (44.45 cm)
  • Style
    Post-Modern (Of the Period)
  • Materials and Techniques
  • Place of Origin
  • Period
  • Date of Manufacture
    1970
  • Condition
    Wear consistent with age and use. Minor losses. Minor fading. See pictures and description.
  • Seller Location
    Brooklyn, NY
  • Reference Number
    1stDibs: LU4190312451103

Shipping & Returns

  • Shipping
    Rates vary by destination and complexity. We recommend this shipping type based on item size, type and fragility.
    Ships From: Brooklyn, NY
  • Return Policy

    This item cannot be returned.

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About the Design

Bocca Sofa

Designed by Studio 65
First imagined as a statement piece for an upscale fitness center in Milan, the lip-shaped Bocca sofa — designed by Studio 65 architect Franco Audrito (b. 1943) in 1970 — has a delightfully dizzying history. The piece was inspired by an erotic, ruby-red-colored life-size sculpture that surrealist artist Salvador Dalí crafted of pioneering performer and writer Mae West’s famously full lips. But the origins of Dalí’s provocative sculpture, commissioned in the 1930s by the artist’s British patron Edward James, lie in Dalí’s collage Mae West’s Face which May be Used as a Surrealist Apartment, a mixed-media work based on a portrait of West that the artist found in a magazine. As part of the fitness center that Audrito was designing, the “lips sofa” he wanted to include would be part of a “Temple of Beauty,” and the architect initially called it “Marilyn” for Marilyn Monroe as well as for Marilyn Garosci, the facility’s owner. It was later renamed Bocca (“mouth” in Spanish) to pay homage to its Dalí roots. The sofa was manufactured by Gufram, an Italian furniture company founded in 1966 that was renowned for its pursuit of bold, cutting-edge pieces that blurred the line between art and design, function and form. Sensual and playful, the Bocca sofa embodies that creative quest. Since 1970, the Bocca has been used as a prop in television, film and more, and is celebrated all over the world. It’s included in the permanent collections of a number of museums. Today, two versions of the sofa that differ slightly from one another with respect to materials are manufactured by Gufram (polyurethane and elastic fabric) and Heller (resin polymer plastic).
About the Seller
5 / 5
Located in Brooklyn, NY
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