“Bocca” Sofa, aka "Marilyn” Studio 65 for Gufram, Italian Mid-Century Modern Pop For Sale
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“Bocca” Sofa, aka "Marilyn” Studio 65 for Gufram, Italian Mid-Century Modern Pop

About

This listing is for an Iconic Bocca Sofa by Studio 65 for Gufram (1970), limited run of 1000, this is number 97. It was the spring of 1970 when Studio 65 architect Franco Audrito received an unexpected commission: to design a fitness center in Milan. Having just graduated from architecture school the year before, he accepted and, together with a few friends, dreamed up what they ironically deemed the Temple of Beauty. As the project neared completion, however—the juice bar built, the sauna installed, the swimming pool scooped out—something was missing: the Goddess of Beauty herself. "What could represent the temple's Goddess better than a sofa, ironic and sensual, dressed in red," Audrito writes in his book, Il Mercante di Nuvole. Using Salvador Dali's surrealistic portrait of Mae West's lips as a sofa (1936), Studio 65 designed their "Marilyn" which was soon after renamed "Bocca", an homage to Dali, Mae West, Marilyn Monroe and Marilyn Garosci, the lipstick-loving owner of the fitness center itself. The voluptuous Bocca Sofa has gone down as a design classic, the perfect blend of playfulness and serious design. Both Studio 65 and Gufram are known for being places where the art world and design world collided, and their kaleidoscopic fusion of pop art, conceptual art and modernist design reached their zenith with this piece. It will comfortably seat three, and despite its arty background it retains excellent functionality. A guaranteed conversation starter, this is a sofa that expresses a bold personality through its design. Only 1000 1st generation pieces were produced by Gufram. Each was assigned a number. This one is number 97. It was an extremely limited run (1970). Cover is technically removable according to Gufram, so you could simply replace it and keep the original under lock and key. I have not tried to remove the cover on this one. In 2004, Heller hired Studio 65 to design an outdoor version of the Bocca in polyurethane. This outdoor version is red and also referred to as the Bocca. It is currently in production but is made from a single piece of roto-molded Lipstick Red polymer. It has different dimensions as well. Today, the Bocca Sofa is considered an emblem of contemporary art and an icon of modern furniture design. It is included in the permanent collection of New York’s MoMA, Paris’ Louvre, Milan’s Permanent Design Collection and Denver’s Museum of Modern Art. As such an iconic and sensual design, it is set to remain a conversation piece for years to come.

Details

  • Wear
    Wear consistent with age and use. Minor losses. Minor structural damages.
  • Dimensions
    H 33 in. x W 84 in. x D 29 in.H 83.82 cm x W 213.36 cm x D 73.66 cm
  • Seat Height
    17.5 in. (44.45 cm)
  • Seller Location
    Brooklyn, NY
  • Reference Number
    LU4190312451103
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About the Seller

5 / 5
Vetted
Platinum
1stdibs seller since 2018
Located in Brooklyn, NY
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