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Diamonds by the Yard Necklace
Iconic Designs

Diamonds by the Yard Necklace

About the Design

When Elsa Peretti (b. 1940) arrived at Tiffany & Co. in 1974, diamond jewelry was not fashionable with the younger set, especially in the United States, which was still mired in recession. The ornate diamond confections popular in previous decades were neither suited to the office nor the disco dance floor — and they were too expensive for an ordinary person to buy, anyway. That did not deter Peretti. Diamonds by the Yard, which was among her earliest work for the brand, featured a necklace that comprised a dozen small bezel-set stones arranged at uneven intervals on a fine gold chain. Peretti reimagined diamond jewelry as something that could be worn in the workplace and even in the clubs, such as Studio 54, where the model-turned-designer was a regular.


Born in Florence, Peretti studied design in Italy, modeled in Spain and was a ski instructor in Switzerland before she moved to the United States in 1968. Some of her earliest jewelry pieces were for a friend, fashion designer Halston, for whom she also modeled. Peretti brought an appreciation of European design as well as youthful energy to the historic Tiffany & Co. The first Diamonds by the Yard design was characterized by a minimalist vision for luxury. Other pieces followed with varying lengths and carats. These variations put simple designs in the reach of the budget-conscious consumer, with a Tiffany diamond necklace in 1976 suddenly attainable for under $100. As a 1977 Newsweek article reported, “What Peretti had was a whole new idea of what jewelry should be. No longer serious, real jewelry has become accessible and affordable for every secretary and shopgirl.”


Peretti’s designs offered diamonds for everyday accessorizing, not just special occasions. As she told the New York Times in 1974, “I make things that women like to touch and to wear, not things they put in a drawer.”


Diamonds By The Yard Necklace

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Tiffany & Co. Elsa Peretti Diamonds by the Yard Necklace
By Elsa Peretti for Tiffany & Co.
Located in Chicago, IL
Circa 2010 Elsa Peretti for Tiffany & Company Diamonds by the Yard Necklace, 18K Yellow Gold, measuring 28 inches in length and set with Round Brilliant cut Diamonds totaling 1 Carat...
Category

2010s Chain Necklaces

Materials

Diamond, 18k Gold

Diamonds by the Yard Necklace by Elsa Peretti for Tiffany & Co.
By Elsa Peretti for Tiffany & Co.
Located in Dallas, TX
Always popular and classic! This 16 1/2 inch platinum necklace supports 0.54 carats of diamonds stated to be G in color and VS 1 - VS 2 in clarity.
Category

21st Century and Contemporary Drop Necklaces

Materials

Diamond, Platinum

Tiffany & Co. Elsa Peretti Color by the Yard Sprinkle Necklace
By Elsa Peretti for Tiffany & Co.
Located in New York, NY
This necklace features 12 round aquamarines set in sterling silver. 36" long. Original designs copyrighted by Elsa Peretti.
Category

21st Century and Contemporary Modern Multi-Strand Necklaces

Materials

Aquamarine, Sterling Silver

Tiffany & Co. 2.60ctw Round Cut Diamond Elsa Peretti Sprinkles Necklace Platinum
By Elsa Peretti for Tiffany & Co.
Located in Greensboro, NC
Treat your special someone to the iconic gift of Tiffany & Co. jewelry! Designed by Elsa Peretti, this Diamonds by the Yard Sprinkles necklace hosts radiant white diamonds bezel-set ...
Category

21st Century and Contemporary Chain Necklaces

Materials

White Diamond, Platinum

Tiffany & Co. Elsa Peretti Diamond Platinum Necklace
By Elsa Peretti for Tiffany & Co.
Located in Houston, TX
Classic diamonds by the yard necklace. Marked "Tiffany & Co. Peretti PT950". There are five (5) round diamonds totaling 1.25 carats; they are G-H in color and VS in clarity. Measu...
Category

Late 20th Century Chain Necklaces

Materials

Diamond, Platinum

Tiffany & Co. Elsa Peretti Diamonds by the Yard Pendant Necklace
By Elsa Peretti for Tiffany & Co.
Located in Hicksville, NY
Tiffany and Co. Diamond Pendant Necklace - 18 karat Yellow Gold, Diamond Features: From the Elsa Peretti Diamonds by the Yard Collection 6.5 millimeter Round Brilliant Diamond 0.50 ...
Category

2010s Contemporary Chain Necklaces

Materials

Diamond, 18k Gold, Yellow Gold

Tiffany Elsa Peretti Diamonds by The Yard Necklace
By Elsa Peretti for Tiffany & Co.
Located in Stamford, CT
Tiffany Elsa Peretti Diamonds By The Yard Necklace. Tiffany round diamonds catch the light and make it dance. Necklace in platinum with 20 round brilliant diamonds. 30 inches long. C...
Category

1990s Neoclassical Arms, Armor and Weapons