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Serpenti Bracelet
Iconic Designs

Serpenti Bracelet

About the Design

BVLGARI’s classic serpent first reared its head in the late 1940s. BVLGARI founder Sotirios Voulgaris’s sons, Giorgio and Constantino, took over the Italian fine-jewelry house when their father passed away in 1932, and the brothers conceived the motif for a series of wristwatches — a nod to snakes’ mythological association with the beginning and the end of time — which became the basis for an entire line of jewels. The design was immediately popular among BVLGARI aficionados, but its star turn came in 1962, when it graced one very famous wrist.

That year, Elizabeth Taylor was in Rome shooting Cleopatra alongside her future husband, Richard Burton. In a publicity photo released from the set, the actress can be seen with a gold cuff coiled around her wrist, ending in a pavé diamond snake head — a BVLGARI Serpenti bracelet. Taylor’s relationship with the jewelry house ran deep: she and Burton allegedly used the back doors of its flagship store in Rome to escape the paparazzi during their much-buzzed-about affair. “The only word Elizabeth knows in Italian is BVLGARI,” Burton famously said. 

Taylor’s stamp of approval catapulted the Serpenti to international fame, and the jewelry house began experimenting with variations on the motif, setting jewels along the cuff or on the head. In still another version, dozens of individual enameled scales are painstakingly attached to a central core.

The snake’s myriad meanings across cultures no doubt contribute to the Serpenti design’s allure. In some cultures, it connotes evil, in others fertility. In Voulgaris’s native Greece, the coiled serpent symbolizes everlasting life. 

Bulgari Serpenti Bracelet

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Bvlgari Rose Gold Diamond & Rubellite Serpenti Bracelet
By Bvlgari
Located in London, GB
An 18k rose gold diamond and rubellite Bvlgari bracelet from the Serpenti collection. The bracelet features the iconic Bvlgari serpenti snake, the head motif is set with 17 pave roun...
Category

21st Century and Contemporary Modern Bracelets

Materials

Diamond, Rubelite, 18k Gold, Rose Gold

Bvlgari Serpenti Diamond Bangle Bracelet 1.66 Ct Emerald Eyes 18K Small
By Bvlgari
Located in New York, NY
Bvlgari Serpenti bangle bracelet finely crafted in 18 karat white gold with pave set round brilliant cut diamonds weighing 1.66 carats total weight. Fine E-F color VVS clarity. This ...
Category

2010s Bangles

Materials

Diamond, Emerald, 18k Gold, White Gold

Bulgari Serpenti Diamond Snake Bangle Bracelet with Emerald Eyes in 18kw Gold
By Bvlgari
Located in Philadelphia, PA
Bulgari Serpenti diamond snake bangle bracelet with emerald eyes in 18k white gold, accompanied by Bulgari box and Bulgari certificate of authenticity. This bracelet contains 592 ro...
Category

21st Century and Contemporary Bangles

Materials

Diamond, Emerald, Gold, 18k Gold, White Gold

Bulgari Bvlgari Serpenti Snake Diamond Rubellite Yellow Gold Bangle Bracelet
By Bvlgari
Located in Holland, PA
18k Yellow Gold Diamond Rubellite Serpenti Snake Bangle Bracelet by Bulgari. With 18 round brilliant cut diamonds VS1 clarity, E color total weight approx. .30ct 2 pear shape rubell...
Category

21st Century and Contemporary Bangles

Materials

Diamond, Yellow Gold

Bulgari Diamond 18 Karat Rose Gold 7-Coil Serpenti Watch
By Bvlgari
Located in New York, NY
A stunning and elegant limited-edition rose gold & diamond 7-coil bracelet-watch from the famous Serpenti Collection by Bulgari. Swiss quartz movement. 18K rose gold bezel with diam...
Category

21st Century and Contemporary Contemporary Wrist Watches

Materials

Diamond, 18k Gold, Rose Gold

Bulgari Four Coils Serpenti Bracelet
By Bvlgari
Located in New York, NY
A magnificent 18k yellow gold bracelet that captures the power and essence of seduction through the iconic Bulgari serpent, which sensually coils around the wrist exposing its pavé r...
Category

Late 20th Century Bangles

Materials

Diamond, Pearl, 18k Gold

Bulgari Diamond Ruby Gold Serpenti Bracelet
By Bvlgari
Located in New York, NY
A phenomenal 18k white and yellow gold Bulgari serpenti bracelet that coils seductively around the wrist, designed with a pavé head of diamonds weighing approx. 9.70 carats, a radian...
Category

21st Century and Contemporary Bangles

Materials

Diamond, Ruby, 18k Gold

Bulgari Diamond and Emerald Serpenti Gold Bracelet
By Bvlgari
Located in New York, NY
An 18k white and yellow serpenti gold bracelet, set with pave diamond weighing approx. 18.90 cts. and round and emerald weighing approx. 1.64 cts. Signed Bulgari With box and papers
Category

21st Century and Contemporary Bangles

Materials

Diamond, Emerald, 18k Gold

The Serpenti Collection
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