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Serpenti Bracelet
Iconic Designs

Serpenti Bracelet

About the Design

Bulgari’s classic serpent first reared its head in the late 1940s. Bulgari founder Sotirios Voulgaris’s sons, Giorgio and Constantino, took over the Italian fine-jewelry house when their father passed away in 1932, and the brothers conceived the motif for a series of wristwatches — a nod to snakes’ mythological association with the beginning and the end of time — which became the basis for an entire line of jewels. The design was immediately popular among Bulgari aficionados, but its star turn came in 1962, when it graced one very famous wrist.


That year, Elizabeth Taylor was in Rome shooting Cleopatra alongside her future husband, Richard Burton. In a publicity photo released from the set, the actress can be seen with a gold cuff coiled around her wrist, ending in a pavé diamond snake head — a Bulgari Serpenti bracelet. Taylor’s relationship with the jewelry house ran deep: she and Burton allegedly used the back doors of its flagship store in Rome to escape the paparazzi during their much-buzzed-about affair. “The only word Elizabeth knows in Italian is Bulgari,” Burton famously said. 


Taylor’s stamp of approval catapulted the Serpenti to international fame, and the jewelry house began experimenting with variations on the motif, setting jewels along the cuff or on the head. In still another version, dozens of individual enameled scales are painstakingly attached to a central core.


The snake’s myriad meanings across cultures no doubt contribute to the Serpenti design’s allure. In some cultures, it connotes evil, in others fertility. In Voulgaris’s native Greece, the coiled serpent symbolizes everlasting life. 


Bulgari Serpenti Bracelet

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7
Bulgari Four Coils Serpenti Bracelet
By Bvlgari
Located in New York, NY
A magnificent 18k yellow gold bracelet that captures the power and essence of seduction through the iconic Bulgari serpent, which sensually coils around the wrist exposing its pavé r...
Category

Late 20th Century Bangles

Materials

Diamond, Pearl, 18k Gold

Bvlgari Serpenti Mother of Pearl 18 Karat Yellow Gold Wrap Around Pave Bracelet
By Bvlgari
Located in Miami, FL
Designer: Bvlgari Collection: Serpenti Metal: Yellow Gold Metal Purity: 18k Size: Medium Stones: Round Brilliant Cut Diamonds Mother of Pearl Total Carat Weight: 7....
Category

2010s Bangles

Materials

Diamond, Pearl, Yellow Gold

Bulgari Diamond Ruby Gold Serpenti Bracelet
By Bvlgari
Located in New York, NY
Category

21st Century and Contemporary

15.8 Carat Bvlgari Serpenti Full Diamond Paved White Gold Twirl Bracelet
By Bvlgari
Located in Miami, FL
Brilliance Jewels, Miami Questions? Call Us Anytime! 786,482,8100 Brand: BVLGARI Model Name: Serpenti Metal: White Gold Metal Purity: 18k Stones: Round Brilliant Cut Diamonds T...
Category

2010s Bangles

Materials

Diamond, 18k Gold, White Gold

Bulgari Diamond and Emerald Serpenti Gold Bracelet
By Bvlgari
Located in New York, NY
Category

21st Century and Contemporary

Bulgari Full Pave Diamond Serpenti Bangle
By Bvlgari
Located in New York, NY
Category

21st Century and Contemporary

Bulgari Diamond 18 Karat Rose Gold Serpenti Bracelet Watch
By Bvlgari
Located in New York, NY
Serpenti Rose Gold & Diamond 7 Rows Bracelet Watch From the Serpenti Collection. Elegant spiral diamond-accented bracelet watch in 18K rose gold. Swiss quartz movement 18K rose gold...
Category

21st Century and Contemporary Contemporary Wrist Watches

Materials

Diamond, 18k Gold, Rose Gold