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69173 Rolex

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Rolex Datejust 69173 Ladies Watch
By Rolex
Located in New York, NY
Rolex Datejust 69173 Ladies Watch. 26mm Stainless Steel case. 18K Yellow Gold fluted bezel. Champagne dial with Luminous gold hands and Roman numeral hour markers. Minute markers on ...
Category

1990s Wrist Watches

Rolex Datejust 69173 Ladies Watch
By Rolex
Located in New York, NY
Rolex Datejust 69173 Ladies Watch. 26mm Stainless Steel case. 18K Yellow Gold fluted bezel. Off-White dial with Luminous gold hands and index hour markers. Minute markers on the ou...
Category

20th Century Wrist Watches

Rolex Datejust 69173 Diamond Dial Ladies Watch
By Rolex
Located in New York, NY
Rolex Oyster Perpetual Datejust 69173 Ladies watch. 26mm stainless steel case. 18k yellow gold fluted bezel. Champagne dial with yellow gold hands and factory diamond hour markers. M...
Category

1990s Wrist Watches

Rolex Datejust 69173 Ladies Watch Box & Paper
By Rolex
Located in New York, NY
Rolex Datejust 69173 Ladies Watch. 26mm stainless steel case. 18K Yellow Gold fluted bezel. Champagne dial with gold hands and index hour markers. Minute markers on the outer dial...
Category

20th Century Wrist Watches

Rolex Datejust 69173 Ladies Watch Box & Papers
By Rolex
Located in New York, NY
Rolex Datejust 69173 Ladies Watch. 26mm Stainless Steel case. 18K Yellow Gold fluted bezel. Black dial with Luminous gold hands and index hour markers. Minute markers on the outer ...
Category

20th Century Wrist Watches

Rolex Datejust 69173 Diamond Dial Ladies Watch
By Rolex
Located in New York, NY
Rolex Datejust 69173 Ladies Watch. 26mm Stainless Steel case. 18K Yellow Gold Stationary bezel. Champagne dial with luminous gold hands and Factory set diamond hour markers. Minute m...
Category

20th Century Wrist Watches

Rolex Datejust 69173 Ladies Watch Box & Papers
By Rolex
Located in New York, NY
Rolex Datejust 69173 Ladies Watch. 26mm Stainless Steel case. 18K Yellow Gold fluted bezel. Champagne dial with Luminous gold hands and index hour markers. Minute markers on the out...
Category

20th Century Wrist Watches

Rolex Lady Datejust Two-Tone Watch 69173
By Rolex
Located in New York, NY
ROLEX LADY DATEJUST TWO TONE WATCH 69173 -Mint Condition -Case Size: 26mm -Material: Stainless Steel & 18k Yellow Gold -Movement: Automatic -Aftermarket Diamond Dial: Beige -Bracele...
Category

Early 2000s Wrist Watches

Materials

Diamond, 18k Gold, Stainless Steel

Rolex 2-Tone Datejust Steel & Gold Ladies Watch 69173
By Rolex
Located in Dallas, TX
Rolex 2-Tone Datejust Steel & Gold Ladies Watch 69173 - Automatic winding, 29 jewels, Quickset date, sapphire crystal. Stainless steel case with custom diamond bezel. Silver Jubilee...
Category

20th Century Wrist Watches

Rolex Datejust 69173 18k Yellow Gold Ladies Watch
By Rolex
Located in New York, NY
Rolex Datejust 69173 Ladies Watch. 26mm stainless steel case. 18K Yellow Gold fluted bezel. White dial with gold luminous hands and Roman numeral hour markers. Minute markers on ...
Category

20th Century Wrist Watches

Materials

Yellow Gold

Rolex Datejust Steel Yellow Gold Diamond Ladies Watch 69173
By Rolex
Located in Atlanta, GA
Rolex Datejust 26mm Steel Yellow Gold Diamond Ladies Watch 69173. Officially certified chronometer self-winding movement. Stainless steel oyster case 26.0 mm in diameter. Rolex logo ...
Category

20th Century Wrist Watches

Materials

Steel, Yellow Gold

Rolex Datejust Steel Yellow Gold Diamond Ladies Watch 69173
By Rolex
Located in Atlanta, GA
Rolex Datejust 26mm Steel Yellow Gold Diamond Ladies Watch 69173. Officially certified chronometer self-winding movement. Stainless steel oyster case 26.0 mm in diameter. Rolex logo ...
Category

20th Century Wrist Watches

Materials

Yellow Gold, Steel

Rolex Datejust Steel Yellow Gold Diamond Ladies Watch 69173
By Rolex
Located in Atlanta, GA
Rolex Datejust 26mm Steel Yellow Gold Diamond Ladies Watch 69173. Officially certified chronometer self-winding movement. Stainless steel oyster case 26.0 mm in diameter. Rolex logo ...
Category

20th Century Wrist Watches

Materials

Yellow Gold, Steel

Rolex Lady's Steel Datejust Oyster Band Wristwatch Ref 69173
By Rolex
Located in Stamford, CT
Rolex lady's stainless steel Datejust wristwatch with refinished with Mother-of-Pearl dial with diamond indexes, plain bezel, sapphire crystal and tight newer Oyster style bracelet. ...
Category

Vintage 1980s Wrist Watches

Materials

Stainless Steel, Steel

Rolex Datejust Steel Yellow Gold Diamond Ladies Watch 69173
By Rolex
Located in Atlanta, GA
Rolex Datejust 26mm Steel Yellow Gold Diamond Ladies Watch 69173. Officially certified chronometer self-winding movement. Stainless steel oyster case 26.0 mm in diameter. Rolex logo ...
Category

20th Century Wrist Watches

Materials

Yellow Gold, Steel

Rolex Datejust Steel Yellow Gold Diamond Ladies Watch 69173
By Rolex
Located in Atlanta, GA
Rolex Datejust 26mm Steel Yellow Gold Diamond Ladies Watch 69173. Officially certified chronometer self-winding movement. Stainless steel oyster case 26.0 mm in diameter. Rolex logo ...
Category

20th Century Wrist Watches

Materials

Yellow Gold, Steel

Rolex Datejust Steel Yellow Gold Diamond Ladies Watch 69173
By Rolex
Located in Atlanta, GA
Rolex Datejust 26mm Steel Yellow Gold Diamond Ladies Watch 69173. Officially certified chronometer self-winding movement. Stainless steel oyster case 26.0 mm in diameter. Rolex logo ...
Category

20th Century Wrist Watches

Materials

Yellow Gold, Steel

Rolex Datejust Steel Yellow Gold Diamond Ladies Watch 69173
By Rolex
Located in Atlanta, GA
Rolex Datejust 26mm Steel Yellow Gold Diamond Ladies Watch 69173. Officially certified chronometer self-winding movement. Stainless steel oyster case 26.0 mm in diameter. Rolex logo ...
Category

20th Century Wrist Watches

Materials

Yellow Gold, Steel

Rolex Datejust Steel Yellow Gold Diamond Ladies Watch 69173
By Rolex
Located in Atlanta, GA
Rolex Datejust 26mm Steel Yellow Gold Diamond Ladies Watch 69173. Officially certified chronometer self-winding movement. Stainless steel oyster case 26.0 mm in diameter. Rolex logo ...
Category

20th Century Wrist Watches

Materials

Yellow Gold, Steel

Rolex 2-Tone Datejust Steel and Gold Ladies Watch 69173
By Rolex
Located in Dallas, TX
Rolex 2-Tone Datejust Steel & Gold Ladies Watch 69173 - Automatic winding, 29 jewels, Quickset date, sapphire crystal. Stainless steel case with 18k yellow gold fluted bezel . Silve...
Category

20th Century Wrist Watches

Rolex Datejust Steel Yellow Gold Diamond Ladies Watch 69173
By Rolex
Located in Atlanta, GA
Rolex Datejust 26mm Steel Yellow Gold Diamond Ladies Watch 69173. Officially certified chronometer self-winding movement. Stainless steel oyster case 26.0 mm in diameter. Rolex logo ...
Category

20th Century Wrist Watches

Materials

Yellow Gold, Steel

Rolex Datejust Steel Yellow Gold Diamond Ladies Watch 69173
By Rolex
Located in Atlanta, GA
Rolex Datejust 26mm Steel Yellow Gold Diamond Ladies Watch 69173. Officially certified chronometer self-winding movement. Stainless steel oyster case 26.0 mm in diameter. Rolex logo ...
Category

20th Century Wrist Watches

Materials

Steel, Yellow Gold

Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173
By Rolex
Located in Atlanta, GA
Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173. Officially certified chronometer self-winding movement. Stainless steel oyster case 26.0 mm in diameter. Rolex logo ...
Category

20th Century Wrist Watches

Materials

Steel, Yellow Gold

Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173
By Rolex
Located in Atlanta, GA
Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173. Officially certified chronometer self-winding movement. Stainless steel oyster case 26.0 mm in diameter. Rolex logo ...
Category

20th Century Wrist Watches

Materials

Yellow Gold, Steel

Rolex Datejust Steel Yellow Gold Diamond Dial Ladies Watch 69173
By Rolex
Located in Atlanta, GA
Rolex Datejust Steel Yellow Gold Diamond Dial Ladies Watch 69173. Officially certified chronometer self-winding movement. Stainless steel oyster case 26.0 mm in diameter. Rolex logo ...
Category

20th Century Wrist Watches

Materials

Steel, Yellow Gold

Rolex Ladies Datejust Ref 69173, Attractive Tapestry Dial, Excellent Condition
By Rolex
Located in Canterbury, GB
Our Rolex Ladies Datejust reference 69173 features the classic combination of steel and hold case and steel and gold jubilee bracelet. Unusually, this example has an attractive and o...
Category

1990s Wrist Watches

Rolex Datejust Steel Yellow Gold White Dial Ladies Watch 69173
By Rolex
Located in Atlanta, GA
Rolex Datejust Steel Yellow Gold White Dial Ladies Watch 69173. Officially certified chronometer self-winding movement. Stainless steel oyster case 26.0 mm in diameter. Rolex logo on...
Category

20th Century Wrist Watches

Materials

Steel, Yellow Gold

Rolex Datejust Steel Yellow Gold Tapestry Dial Ladies Watch 69173
By Rolex
Located in Atlanta, GA
Rolex Datejust Steel Yellow Gold Tapestry Dial Ladies Watch 69173. Officially certified chronometer self-winding movement. Stainless steel oyster case 26.0 mm in diameter. Rolex logo...
Category

20th Century Wrist Watches

Materials

Yellow Gold, Steel

Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173
By Rolex
Located in Atlanta, GA
Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173. Officially certified chronometer self-winding movement. Stainless steel oyster case 26.0 mm in diameter. Rolex logo ...
Category

20th Century Wrist Watches

Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173
By Rolex
Located in Atlanta, GA
Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173. Officially certified chronometer self-winding movement. Stainless steel oyster case 26 mm in diameter. Rolex logo on...
Category

20th Century Wrist Watches

Materials

Yellow Gold, Steel

Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173
By Rolex
Located in Atlanta, GA
Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173. Officially certified chronometer self-winding movement. Stainless steel oyster case 26.0 mm in diameter. Rolex logo ...
Category

20th Century Wrist Watches

Materials

Steel, Yellow Gold

Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173
By Rolex
Located in Atlanta, GA
Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173. Officially certified chronometer self-winding movement. Stainless steel oyster case 26.0 mm in diameter. Rolex logo ...
Category

20th Century Wrist Watches

Materials

Yellow Gold, Steel

Rolex Ladies Datejust Steel and Gold Watch 69173 Black Dial
By Rolex
Located in Dallas, TX
Rolex Ladies Datejust Steel & Gold Watch 69173 Black Dial - Automatic winding, 29 jewels, Quickset date, sapphire crystal. Stainless steel case with 18k yellow gold bezel. Black dia...
Category

20th Century Wrist Watches

Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173
By Rolex
Located in Atlanta, GA
Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173. Officially certified chronometer self-winding movement. Stainless steel oyster case 26.0 mm in diameter. Rolex logo ...
Category

20th Century Wrist Watches

Rolex Ladies Datejust Steel and 18K Gold Champagne Roman Watch 69173
By Rolex
Located in Los Angeles, CA
Pre-Owned Rolex Ladies Datejust 26mm Steel and Yellow Gold Champagne Roman Watch Jubilee Band WATCH DESCRIPTION BRAND - Rolex MODEL - Datejust CASE SIZE - 26mm GENDER - ...
Category

Vintage 1980s Wrist Watches

Materials

Yellow Gold, Stainless Steel, 18k Gold

Rolex 69173 Stainless Steel & 18K Yellow Gold Diamond Dial Ladies Watch
By Rolex
Located in New York, NY
Rolex Oyster Perpetual Datejust 69173 Ladies watch. 26mm stainless steel case. 18k yellow gold fluted bezel. Champagne dial with yellow gold hands and factory diamond hour markers. M...
Category

1990s Wrist Watches

Materials

Yellow Gold, Steel, Stainless Steel

Rolex 69173 Stainless Steel & 18K Yellow Gold Diamond Dial Ladies Watch
By Rolex
Located in New York, NY
Rolex Oyster Perpetual Datejust 69173 Ladies watch. 26mm stainless steel case. 18k yellow gold fluted bezel. Champagne dial with yellow gold hands and factory diamond hour markers. M...
Category

1990s Wrist Watches

Materials

Yellow Gold, Steel, Stainless Steel

Rolex Datejust Steel Yellow Gold Diamond Ladies Watch 69173 Box Papers
By Rolex
Located in Atlanta, GA
Rolex Datejust 26mm Steel Yellow Gold Diamond Ladies Watch 69173 Box Papers. Officially certified chronometer self-winding movement. Stainless steel oyster case 26.0 mm in diameter. ...
Category

20th Century Wrist Watches

Materials

Yellow Gold, Steel

Rolex Datejust Steel Yellow Gold White Roman Dial Ladies Watch 69173
By Rolex
Located in Atlanta, GA
Rolex Datejust Steel Yellow Gold White Roman Dial Ladies Watch 69173. Officially certified chronometer self-winding movement. Stainless steel oyster case 26 mm in diameter. Rolex log...
Category

20th Century Wrist Watches

Materials

Steel, Yellow Gold

Rolex Datejust Steel Yellow Gold White Roman Dial Ladies Watch 69173
By Rolex
Located in Atlanta, GA
Rolex Datejust Steel Yellow Gold White Roman Dial Ladies Watch 69173. Officially certified chronometer self-winding movement. Stainless steel oyster case 26 mm in diameter. Rolex log...
Category

20th Century Wrist Watches

Materials

Yellow Gold, Steel

Rolex 69173 Stainless Steel & 18K Yellow Gold Diamond Dial Ladies Watch
By Rolex
Located in New York, NY
Rolex Oyster Perpetual Datejust 69173 Ladies watch. 26mm stainless steel case. 18k yellow gold fluted bezel. Champagne dial with yellow gold hands and factory diamond hour markers. M...
Category

Vintage 1980s Wrist Watches

Materials

Yellow Gold, Steel, Stainless Steel

Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173 Box
By Rolex
Located in Atlanta, GA
Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173 Box. Officially certified chronometer self-winding movement. Stainless steel oyster case 26.0 mm in diameter. Rolex l...
Category

20th Century Wrist Watches

Rolex Datejust Steel Yellow Gold Ivory Pyramid Dial Ladies Watch 69173
By Rolex
Located in Atlanta, GA
Rolex Datejust Steel Yellow Gold Ivory Pyramid Dial Ladies Watch 69173. Ladies. Stainless steel oyster case 26 mm in diameter. Rolex logo on a crown. 18k yellow gold fluted bezel. Sc...
Category

20th Century Wrist Watches

Materials

Yellow Gold, Steel

Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173 Box
By Rolex
Located in Atlanta, GA
Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173 Box. Officially certified chronometer self-winding movement. Stainless steel oyster case 26.0 mm in diameter. Rolex l...
Category

20th Century Wrist Watches

Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173 Box
By Rolex
Located in Atlanta, GA
Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173 Box. Officially certified chronometer self-winding movement. Stainless steel oyster case 26.0 mm in diameter. Rolex l...
Category

20th Century Wrist Watches

Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173 Box
By Rolex
Located in Atlanta, GA
Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173 Box. Officially certified chronometer self-winding movement. Stainless steel oyster case 26.0 mm in diameter. Rolex l...
Category

20th Century Wrist Watches

Rolex Ladies Datejust 69173 Jubilee Dial 18K Yellow Gold Stainless Box Booklets
By Rolex
Located in San Diego, CA
Style Number: 69173 Serial: U138*** Model: Datejust Case Material: Stainless Steel Band: 18K Yellow Gold & Stainless Steel Bezel: 18K Yellow Gold Dial: Ivo...
Category

1990s Wrist Watches

Rolex Datejust Steel Yellow Gold Grey Dial Ladies Watch 69173 Box Papers
By Rolex
Located in Atlanta, GA
Rolex Datejust Steel Yellow Gold Grey Dial Ladies Watch 69173 Box Papers. Officially certified chronometer self-winding movement. Stainless steel oyster case 26 mm in diameter. Rolex...
Category

20th Century Wrist Watches

Materials

Yellow Gold, Steel

Rolex Datejust Steel Yellow Gold Fluted Bezel Black Dial Ladies Watch 69173
By Rolex
Located in Atlanta, GA
Rolex Datejust Steel Yellow Gold Fluted Bezel Black Dial Ladies Watch 69173. Officially certified chronometer self-winding movement. Stainless steel oyster case 26.0 mm in diameter. ...
Category

20th Century Wrist Watches

Materials

Steel, Yellow Gold

Rolex Datejust Steel Yellow Gold White Diamond Dial Watch 69173 Box Papers
By Rolex
Located in Atlanta, GA
Rolex Datejust Steel Yellow Gold White Diamond Dial Watch 69173 Box Papers. Officially certified chronometer self-winding movement. Stainless steel oyster case 26 mm in diameter. Rol...
Category

20th Century Wrist Watches

Materials

Yellow Gold, Steel

Rolex Datejust 18K Yellow Gold Steel White Diamond Dial Ladies Watch 69173
By Rolex
Located in New York, NY
Pre Owned Rolex Datejust 26mm 18K Yellow Gold Steel White Diamond Dial Ladies Watch 69173. Factory Diamond Dial. No holes Case. This Beautiful Timepiece Was Produced in 2008 & is Pow...
Category

Early 2000s Wrist Watches

Rolex Datejust Steel Yellow Gold Lapis Diamond Dial Watch 69173 Box Papers
By Rolex
Located in Atlanta, GA
Rolex Datejust Steel Yellow Gold Lapis Diamond Dial Watch 69173 Box Papers. Officially certified chronometer self-winding movement. Stainless steel oyster case 26.0 mm in diameter. R...
Category

20th Century Wrist Watches

Materials

Yellow Gold, Steel

Rolex Ladies Date 69173 Champagne Dial 18 Karat Yellow Gold Stainless Steel
By Rolex
Located in San Diego, CA
Style Number: 69173 Serial: 8435*** Model: Date Case Material: Stainless Steel Band: 18K Yellow Gold & Stainless Steel Bezel: 18K Yellow Gold Dial: Champagne...
Category

Vintage 1980s Wrist Watches

Rolex Ladies Datejust 69173 White Dial Diamond Bezel 18k Yellow Gold Stainless
By Rolex
Located in San Diego, CA
Style Number: 69173 Serial: R607*** Model: Datejust Case Material: Stainless Steel Band: 18K Yellow Gold & Stainless Steel Bezel: Custom Diamond Bezel Dial...
Category

Vintage 1980s Wrist Watches

Rolex Oyster Perpetual Ladies Sapphire Watch 69173 Stainless & 18k Gold 1Yr Wnty
By Rolex
Located in Greensboro, NC
This is an authentic Rolex wristwatch. The watch has been professionally serviced and comes with a one-year warranty along with a generic black presentation box. Brand: Rolex Oyste...
Category

Antique 19th Century More Jewelry

Materials

18k Gold

Rolex Datejust 69173 Ladies Watch
By Rolex
Located in New York, NY
Rolex Datejust 69173 Ladies Watch. 26mm Stainless Steel case. Yellow Gold Stationary fluted bezel. Champagne dial with gold hands and index hour markers. Minute markers on the ou...
Category

Vintage 1980s Wrist Watches

Rolex Datejust 69173 Ladies Watch
By Rolex
Located in New York, NY
Rolex Datejust 69173 Ladies Watch. 26mm Stainless Steel case. Yellow Gold Stationary bezel. Champagne dial with Luminous gold hands and index hour markers. Minute markers on the ...
Category

Vintage 1980s Wrist Watches

Rolex Datejust 69173 Ladies Watch
By Rolex
Located in New York, NY
Rolex Datejust 69173 Ladies Watch. 26mm Stainless Steel case. Yellow Gold fluted bezel. Black dial with luminous gold hands and factory set diamond hour markers. Minute markers on...
Category

1990s Wrist Watches

Rolex Datejust 69173 Ladies Watch
By Rolex
Located in New York, NY
Rolex Datejust 69173 Ladies Watch. 26mm Stainless Steel case. Yellow Gold Stationary bezel. White dial with gold hands and Roman numeral hour markers. Minute markers on the outer...
Category

1990s Wrist Watches

Rolex Datejust 69173 Ladies Watch
By Rolex
Located in New York, NY
Rolex Datejust 69173 Ladies Watch 26mm Stainless Steel case. Yellow Gold Stationary bezel. White dial with gold hands and Roman numeral hour markers. Minute markers on the outer d...
Category

1990s Wrist Watches

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69173 Rolex For Sale on 1stDibs

Surely you’ll find the exact 69173 rolex you’re seeking on 1stDibs — we’ve got a vast assortment for sale. Each design created in this style — which was crafted with great care and often made from Gold, Yellow Gold and Stainless Steel — can elevate any look. You can easily find a 330 antique edition and 25 modern creations to choose from as well. You’re likely to find the perfect 69173 rolex among the distinctive items we have available, which includes versions made as long ago as the 19th Century as well as those produced as recently as the 21st Century. For this particular accessory, there are many different carat weights to choose from, but 1.5 Carat and 2 Carat versions are of considerable interest. A 69173 rolex of any era or style can lend versatility to your look, but a version featuring Diamond, from our inventory of 19, is particularly popular. A round cut version of this piece has appeal, but there are also brilliant cut and baguette cut versions for sale. Finding a 69173 rolex for sale for women should be easy, but there are 18 pieces available to browse for unisex as well as men, too.

How Much is a 69173 Rolex?

On average, a 69173 rolex at 1stDibs sells for $4,823, while they’re typically $2,695 on the low end and $50,537 for the highest priced versions of this item.

Rolex Biography and Important Works

While the rise in popularity of vintage Rolex watches is of no surprise to aficionados, collectors and industry experts, when it comes to contemporary luxury wristwatches, Rolex is also often the first brand that springs to mind. Not only is the company revered for its precision timekeeping and impeccable craftsmanship, but its name was designed to be memorable.

Rolex's enviable worldwide recognition can be credited in part to the genius of company founder Hans Wilsdorf. When the German-born watch dealer and his brother-in-law, Alfred Davis, set up their London enterprise, in 1905, they called it Wilsdorf & Davis, according to the traditional formula.

But Wilsdorf was determined to come up with another name that was short, would look good on a watch dial and was easy to say and remember in several languages. In 1908, he trademarked the name Rolex, and by 1920, he had moved the company to Geneva and redubbed it as Montres Rolex S.A.

But the main reasons for the brand’s success are its aforementioned commitment to precision and unflagging pursuit of innovation. In 1926, the company introduced the aptly named Oyster model. With a screw-down crown and case back, both fitted with rubber gaskets, this was the first truly waterproof watch.

Five years later, Rolex upped the ante with the Oyster Perpetual. That model’s patented Perpetual movement contained a rotor mechanism enabling it to self-wind. In another trendsetting move, in 1945, the brand debuted the Datejust, with a date window prominently displayed on the dial.

The company’s two most iconic models are sports watches. Although the Submariner, which debuted in 1953, was developed as a dive watch, its waterproof case, solid construction and good looks made it a favorite of adventurers and urbanites alike, including James Bond, who wore it in classics like Dr. No and Goldfinger. The Daytona, the racing chronograph made famous by Paul Newman, is especially sought after by collectors. Newman’s personal Daytona, which hit the auction block in 2017, sold for $17.8 million.

Find vintage Rolex watches, bracelets and more on 1stDibs.