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Steve Fitch
Deming, New Mexico; March

1992

About the Item

In “American Motel Signs” Steve Fitch crisscrossed the United States documenting the colorful dynamic, advertisements inviting weary traveler to park their car and pack it in for the night. Tinged with nostalgia, these delightfully garish motel signs lovingly recall a mid 20th Century road culture speaking to a sense of independence and freedom central to the contemporary American identity. A trained anthropologist, Fitch’s approach to “American Motel Signs” is almost scientific. A topology of form is created by photographing the signs from an observational distance with a democratic square frame inviting viewers to compare regional differences in detail, design, and landscape. For Fitch, much of his photographic work was inspired by childhood family road trips from Northern California to South Dakota and continues to focus on what the artist has termed the ‘vernacular of the journey’.
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